General Electric claims to have made a disc that can store a total of 500 Gigabytes of data. That’s around the data that would fit on 100 normal DVDs. The new technology has yet to be made in products that can be mass-produced at affordable prices. The company says that the price will be about 10 cents per gigabyte, which is nearly 90 cents cheaper than Blu-ray. Mr. Lawrence: “The price of storage per gigabyte is going to drop precipitously”.